Setting Boundaries for Your Business
As we head into 2021, I have to ask, have you set up boundaries in your business? If you have, that’s great, I’m so proud of you. But if you haven’t, it’s not too late! 2021 is a great year to do start! Why? Well, setting boundaries for you business allows for both you and your clients to know what the expectations are and it holds you both accountable. Setting boundaries can also help prevent overwhelm by knowing your limits and respecting them. It’s easy to get caught up in the work load, especially when you’re starting out, but it’s especially important for you to set boundaries for yourself.
You can start out by analyzing your business to determine what works best for you and your life. Start by setting your working hours with a start and finish time and not the kind of finish time that you turn off your computer, walk away from your desk, and then work from your phone. Actually, finish for the day. Make your work hours public and let your clients know. If an email, phone call, or message comes in during your off time, indicate a set amount of time that you’ll respond so your clients know when they can expect a response. Maybe 24 hours? Maybe 48 hours? Whatever is a realistic timeframe for your business.
Another recommendation is to figure out what you LOVE to do in your business. What do you dread? Start saying no to things you hate, things that take up too much of your time, or things that aren’t valuable contributions to your business. Setting boundaries allows you to say no to those things and YES to more of the things you love. But remember, once you set the boundaries, it’s up to you to follow through with them too.
Finally, have set vacation/time off days. We know you love your work and you’re passionate about it. But taking time away from it is good for your mind, your soul, and your business. Time away from your business can help prevent burnout and it keeps you motivated and refreshed when you return to work. So, how do you go about doing this? Well, give your clients PLENTY of notice when you’re taking time off, let them know you won’t be answering calls or messages during this time (except for emergencies). Also set yourself up for success for when you return to work. Come up with a pre-vacation plan and implement it so you aren’t buried in a to-do list when you return. It’s important that you follow through with this boundary if you expect your clients to.
Offering your potential clients a welcome package is a great way to set some of these boundaries and expectations before you work together. You can include your philosophy and mission statement, your core values, your office hours and contact information, your vacation and time off days, and the services you offer. It’s a great way to lay a solid foundation with potential clients. Just because you run your own business doesn’t mean you have to operate 24/7. It’s important for both you and your clients to respect that.
We are your partners in online business, not just your contractors. Your businesses success is our celebration, our accomplishment and most importantly our goal.
DrakeCo strives to work with you and your business to maximize its return in investment online, designing the ideal strategies to maximize reach within your market, we strive to work with clients on a long-term basis to continue to advance and simplify their online business.