You NEED to be using Pinterest for your business! Here’s why!

If you are trying to grow your business in the online world, you have probably spent a lot of time researching the newest and hottest trends. You have searched for ways to increase your presence, to market your products or services, and the best ways to get found online. You probably have accounts on Facebook, Instagram, LinkedIn, Twitter, etc. But if you haven’t expanded your business to Pinterest, you need to do that ASAP.


Why? Pinterest is like a refined version of Google. It’s not only a great social media platform for growing your business, but it’s also a visual search engine with over 400 million users worldwide. Here are four more reasons why you should be using Pinterest:


Drives traffic to your blogs: 

Creating Pins gives your blogs a visual representation and drives them back to your website. Create eye-catching graphics and a captivating description to pull your audience in. Driving people to your website and blogs will increase viewer there too! 


Longer lifespan: 

Pinterest has the longest life span for created content over any other social media platform. Pins can last as long as four months, compared to Facebook’s estimated 5 hours, Instagram’s 24 hours, and Twitter’s 20 minute lifespans. That lifespan means you stay relevant for significantly longer.

More for less: 

You can create multiple Pins for the same piece of content. You can make five different pinnable graphics that drive traffic back to the same blog. You’ll spend less time actually creating content and thinking of new ideas to write about. You can create different graphics to repurpose the same content! Less time spent = more money saved!


Find your target audience: 

We know that Pinterest has over 77% of users identifying as women. Even more interesting, a recent study found that 8 out of 10 moms use Pinterest, searching for everything from cleaning and organizing hacks, DIY, meals, educational activities, outfits, toys, birthday party ideas and supplies, etc. Another study found that in over 80% of households, women are the primary decision-makers for purchasing household products and services. That should give you an idea of whether or not your target audience is on Pinterest!


Pinterest has become a top contender for growing your business and people are slowly discovering all the perks it has to offer. This is a huge opportunity for you to grow, create content, attract organic traffic, and increase sales. If you want your business to stay competitive in a highly competitive market, you need to start showing up on Pinterest!


Not sure where to start? We’re always here to help!


Submit a Comment


We are your partners in online business, not just your contractors. Your business’s success is our celebration, our accomplishment and most importantly our goal.

Kim & Co. strives to work with you and your business to maximize its return in investment online, designing the ideal strategies to maximize reach within your market, we strive to work with clients on a long-term basis to continue to advance and simplify their online business.

Follow Kim & Co.