In the ever-evolving world of social media marketing, businesses must stay ahead of the curve and explore new platforms to expand their online presence. One platform that often gets overlooked is Pinterest. While it may not feel as “social” as Facebook or Instagram, Pinterest offers unique advantages that can benefit your business. Let’s talk about why your business should be on Pinterest and some tips to make sure you’re getting the best results!

The Potential of Pinterest

Pinterest is often referred to as a visual search engine, and for good reason. With over 400 million monthly active users, Pinterest is a treasure trove of visual inspiration. Users come to Pinterest to discover new ideas, products, and solutions. They are looking for new ideas and hoping to find it. 

High-Quality Traffic and Conversion Rates 

Pinterest users are known for their intent to purchase. According to Pinterest’s own data, 83% of users have made a purchase based on content they saw from brands on Pinterest. Additionally, the platform drives high-quality referral traffic to websites, making it a valuable asset for businesses looking to increase their online sales and engagement.

Showcase Your Brand’s Personality

Pinterest is a visual platform that allows you to showcase your brand’s personality, values, and aesthetics in a creative and engaging way. Through boards and pins, you can tell a visual story about your brand, helping to establish a deeper connection with your audience. Not only will your Pinterest platform showcase who you are and what you offer, each pin will direct the viewer back to your website, where they can learn even more about you and your business. 

SEO Benefits

Pinterest is also a powerful search engine, and its content can rank in search engine results pages. By optimizing your pins with relevant keywords and descriptions, you can increase the discoverability of your content not only on Pinterest but also on Google. This may take some trial and error to start, but researching keywords will benefit you in the long run! 

But How Do You Make the Most out of Pinterest?

Now that you understand why your business should be on Pinterest, let’s explore the how of Pinterest. Here are some tips for achieving the best results:

Organize your boards strategically

Think strategically about how you’ll organize the content you create. Choose clear and descriptive titles for your boards and avoid anything too vague. Instead of creating a board titled “My Home,” use “Living Room Inspiration.” When adding pins to your board, make sure they are relevant and high-quality. It’s crucial that each pin aligns with the theme of the board it’s added to. 

Create eye-catching pins

Pinterest is all about visuals. Create high-quality, visually appealing pins that stand out. Use high-resolution images, bold fonts, and compelling graphics to capture users’ attention.

Consistency is key

Like any type of social media, consistency will play a key role in your success on Pinterest. It’s important to regularly update your boards with fresh content. Consistency will keep your audience engaged and attract new followers.

Use keywords strategically

Incorporate relevant keywords in your pin descriptions and board names. This will improve the discoverability of your content and help it rank in Pinterest’s search results.

As always, analyze and adapt

Pinterest has great insights, so take advantage of them! Use Pinterest analytics to track the performance of your pins and boards. Pay close attention to what works and what doesn’t, and adjust your strategy accordingly.

I know that Pinterest may not be the first platform that comes to mind for social media marketing, but it offers unique advantages that can benefit your business. By following these tips, you can achieve the best results and tap into the vast potential that Pinterest has to offer for your business. 

So, start pinning and watch your brand grow on this visual discovery platform.