I’m sure you’ve probably heard the phrase “finding your niche” or “niching down” but what exactly does that mean? And, how exactly do you do that? Well, that’s what we’re going to talk about today! 

What is a niche?

Think of your niche as the sweet spot for your business. It’s what you’re good at and what you’re passionate about. It’s what makes you stand out while also bringing in income. What do you have to offer? 

How do you find your niche?

Usually, your niche is something that’s going to come somewhat naturally to you. It’s your strengths, your passion and your interests. Start by closely examining these areas in your life and make a list. From that list, determine a trend or overlap between your strengths and your interests. 

Now that you have found overlapping between your strengths and your interests, ask yourself if it’s realistic to create a business out of it. Are you creative, have a natural eye for design, and enjoy making graphics – maybe you want to start creating digital downloads of paper products (posters, invitations, home décor items, etc.). 

Before you dive into your newfound niche, take some time to research the market and ask yourself some questions. Is there a high demand for my products/services? What are the supply and demand? It’s not to say that you can’t continue in your desired niche, but it may require you to take a different approach. What will make you stand out from the other professionals? What can you offer that’s different or unique? 

Finally, jump in and test the waters. Take your newfound niche for a spin around the block and see if there’s any interest. You can attend local markets, sell your products/services on social media, ask family and friends for feedback. These are all ways you can get real-life experiences with your niche. 

What if I still struggle?

Don’t let that hold you back from starting your business. It’s better to start now and navigate your way through it than to wait until you decide on a niche.

Sometimes, as you go through the motions with your business, you’ll find your niche along the way, while some entrepreneurs even change their niche as they become more comfortable in their business, like in the previous example. 

Just because you don’t have a niche doesn’t mean you can’t start a business. If you need help finding your niche, or you want to talk your ideas aloud with someone, reach out to us! We are always happy to help our clients create an action plan for their business!