As a business owner, you may wonder whether you should put your prices on your website. While some companies may choose to keep their pricing information private in an attempt to hide it from their competitors, potential customers won’t be able to find the prices either. This means they’ll likely move on to the next company. We always recommend disclosing your pricing online, and here are 5 reasons why:

Transparency builds trust

One of the most significant benefits of putting your prices on your website is that it builds trust with potential customers. When you’re transparent about your pricing, customers feel like they know what they’re getting into and are less likely to feel like they’ve been taken advantage of. Potential customers who feel like they can trust your business are more likely to become loyal customers who will return or recommend your services or products in the future.

It saves time and reduces frustration

If you don’t put your prices on your website, you’ll likely spend a lot of time fielding phone calls and emails from potential customers asking about your prices. This can be frustrating and time-consuming. It can also prevent a customer from making a purchase if they have to wait to get pricing from you. They have likely already moved on.

Helps customers make informed decisions

Customers can make informed decisions about whether your products or services are right for them when they have access to pricing information. They may compare your prices to your competitors and use that information to determine whether your products or services fit within their budget. Having the prices upfront enables them to make an informed decision that is right for them.

Shows confidence in your pricing

When you put your prices on your website, you show that you are confident in your pricing. Customers may view businesses that don’t disclose their pricing as if they are hiding something, which makes them appear less confident. Potential customers will see your pricing and know that you believe in the value of what you’re offering.

Improves SEO

Putting your prices on your website can improve your search engine optimization (SEO) efforts. When you include your prices, you’re providing search engines with more content to work with, which can improve your search rankings. Including pricing in your descriptions and page titles can attract more clicks to your website too!

So, while disclosing your prices on your website may be hesitant, the benefits most often outweigh the drawbacks. Your potential clients will know exactly what to expect when they purchase your products or services, and you’ll waste less time responding to pricing inquiries. If you’re still on the fence about putting your prices on your website, we say go for it! Why not make it easy for potential customers to become loyal customers?