5 Reasons Why Your Business NEEDS an Email list

Starting and running an email list may seem daunting and overwhelming. It may feel like yet another platform you need to create content for. However, email marketing should be at the top of your list if you’re an online business. There are many advantages to having an email list for your business rather than just having social media pages. We are going to share the top 5 reasons why it’s important to have an email list for your business. 


It belongs to you

How would you connect with your potential clients if Facebook or Instagram were to shut down tomorrow? Would you still be able to connect and communicate with your community? When you have an email list, it’s yours. You don’t have to worry about losing touch if a platform decides to shut down. There is comfort in knowing you will have the resources to keep in touch and sell to potential clients. 


You have a direct line to communicate with your community

If you have a thought, idea, sale, or a tip, you can create an email and have it to your community within minutes. The people on your email list are your ideal clients, right at your fingertips. These people are interested in your service or product and could be willing to buy. Being able to communicate directly to them, about their interests is huge and very beneficial for your business. 


Easy way to start a personal relationship

People don’t always like to comment on a post for everyone to see. They may be intimidated or shy. With email, they can reply directly to you, where only YOU will see. This opens the lines of communication and allows for the relationships to form. Emails make it very easy for the potential client to reply and start a conversation. You’re able to connect with your audience, answer questions and keep the conversation confidential between the two of you.


Helps to build trust

This is a much more intimate and personal way to connect with your audience. You can write your emails in a way that speaks directly to the reader, rather than to the masses. Because an email list lets customers feel like they’re part of a private conversation, they can ask you questions confidently by replying to your message. This helps build trust and a connection that you don’t always get on your social media pages. 


HUGE business potential

You have a list of people right at your fingertips who are interested in what you offer. They signed up for a reason. Your subscribers are more likely to buy from you than someone who happens to have followed your Facebook page.  


The people who have opted-in to your email list have done so because they like you, your product or service. Be diligent in communicating with them, nurture the relationships and show them how you can enhance their lives and business. It takes time, commitment and dedication but, if you put the effort in, it can be worth your while.


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